Manchester City footballer Yaya Touré has been announced as Airtel Africa's new ambassador, starring in the telecommunications service brand's new sports campaign, 'It's Now'.

Airtel Africa CEO Christian de Faria said 'We are excited to be signing the pact with Touré, who is respected in Africa and beyond. As the first player to win African Player of the Year four consecutive times, Touré is an inspiration to everyone working to achieve their potential and striving to be their best every day'.